SWOT Analysis of Jaguar XF with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Premium Luxury Cars
Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.
The Jaguar XF is a mid-size luxury car / sports saloon
Ultra premium luxury automobile segment
Rich businessmen and Royal families
A car full of performance, grace and luxury
1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. A modified XFR acquired a new Jaguar record of 225.675 mph (363.189 km/h) 5. Recognised with ‘Car of the Year’ and ‘Executive Car of the Year’ awards
1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Competitors like Mercedes and BMW have a comparatively higher brand presence
1. Emerging economies like India, China, Russia apart from USA and Europe 2. Hybrid models of luxury cars is an untapped market
1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment
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