Jaguar XK SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1434
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SWOT Analysis of Jaguar XK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaguar XK

Parent Company

Jaguar

Category

Premium Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.

USP

Jaguar’s luxury tourer sports car

STP

Segment

Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families

Positioning

A car full of performance, grace and luxury

SWOT Analysis

Strengths

1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3.Good, crisp quality advertising
4. Available as a coupe as well as convertible in XKR ad XKR-S models
5. 0-100 kmph in 4.2 seconds with a top speed of 300 kmph

Weaknesses

1. Lack a variety product range as compared to competitors
2. Highly priced, hence limited targeted audience
3. Competitors like Mercedes and BMW have a comparatively  higher brand presence

Opportunities

1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market

Threats

1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment

Competition

Competitors

1. Porsche
2.Mercedes Benz
3.Audi R8
4. Aston Martin



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