SWOT Analysis of Jaguar XK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Premium Luxury Cars
Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.
Jaguar’s luxury tourer sports car
Ultra premium luxury automobile segment
Rich businessmen and Royal families
A car full of performance, grace and luxury
1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3.Good, crisp quality advertising 4. Available as a coupe as well as convertible in XKR ad XKR-S models 5. 0-100 kmph in 4.2 seconds with a top speed of 300 kmph
1. Lack a variety product range as compared to competitors 2. Highly priced, hence limited targeted audience 3. Competitors like Mercedes and BMW have a comparatively higher brand presence
1. Emerging economies like India, China, Russia apart from USA and Europe 2. Hybrid models of luxury cars is an untapped market
1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment
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