1. High product Quality, rich culture identity and strong global brand value 2. Popular Image of luxury brand 3. Upgraded distribution channels specially in the emerging economies 4. Good, crisp quality advertising 5.Increase in Research and development spending 6.Improvement in global sales after Tata Motors acquisition
1. Lack a variety product range as compared to competitors 2. Despite having high performance cars, car design is criticized 3. After Tata acquisition cost cutting lead to labor union issues
1. Emerging economies like India, China, Russia apart from USA and Europe 2. Hybrid models of luxury cars is an untapped market
1. Strong competition from international automobile brands 2. Dependence on government policies and rising fuel prices 3. Financial instability causes steep downfall in premium car segment
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