Jaguar SWOT Analysis, USP & Competitors

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SWOT Analysis of Jaguar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaguar

Parent Company

Tata Motors

Category

Premium Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.

USP

Premium luxury car with sport features and high performance

STP

Segment

Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families

Positioning

A car full of performance, grace and luxury

Product Portfolio

Brands

1. Jaguar XJ                                     2.Jaguar XF

3. Jaguar XK

SWOT Analysis

Strengths

1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3. Upgraded distribution channels specially in the emerging economies
4. Good, crisp quality advertising
5.Increase in Research and development spending
6.Improvement in global sales after Tata Motors acquisition

Weaknesses

1. Lack a variety product range as compared to competitors
2. Despite having high performance cars, car design is criticized
3. After Tata acquisition cost cutting lead to labor union issues

Opportunities

1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market

Threats

1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment

Competition

Competitors

1. Porsche
2.Mercedes Benz
3.Audi
4. Aston Martin
5.Bentley


The table above concludes the Jaguar SWOT analysis along with its marketing and brand parameters.

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