Chevrolet SWOT Analysis
Chevrolet is one of the leading brands in the automobiles sector. Chevrolet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Chevrolet:
Quick Glance:
Chevrolet Strengths
- Chevrolet has strong research and development in the automobile segment
- Efficient human resource management as it has over 300,000 employees globally
- Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc
- Has a huge variety of models ranging from hatchbacks to SUV’s
- Chevrolet is actively present in international racing competitions like NASCAR
- Chevrolet caters to more than 140 countries and sells over 4 million vehicles
Above are the strengths in the SWOT Analysis of Chevrolet. The strengths of Chevrolet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chevrolet Weaknesses
- Chevrolet brand was severely affected by bankruptcy of General Motors
- Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing
These were the weaknesses in the Chevrolet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Chevrolet Opportunities
- Developing hybrid cars and fuel efficient cars for the future
- Tapping emerging markets across the world can be an opportunity for Chevrolet
- Fast growing automobile market
Above we covered the opportunities in Chevrolet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chevrolet Threats
- Government policies for the automobile sector across the world
- Ever increasing fuel prices
- Intense competition from global automobile brands can adversely effect Chevrolet's market share
- Substitute modes of public transport like buses, metro trains etc
The threats in the SWOT Analysis of Chevrolet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Chevrolet SWOT analysis.
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About Chevrolet
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Chevrolet Overview | |
|---|---|
| Parent Company |
General Motors Company |
| Category |
Sedans, Hatchbacks, SUV’s |
| Sector | |
| Tagline/ Slogan |
Find new roads; The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car |
| USP |
Chevrolet has a wide product range with good quality vehicles |
| Chevrolet STP | |
| Segmentation |
Complete automobile segment including hatchbacks, sedans & SUV’s |
| Target Market |
Young executives from the upper-middle income bracket |
| Positioning |
American automobile company which is the best in the industry |
| Chevrolet Product Portfolio | |
| Brands |
1. Chevrolet Aveo UVA 2. Chevrolet Cruze 3. Chevrolet Optra 4. Chevrolet Spark 5. Chevrolet Tavera 6. Chevrolet Sail The above mentioned brands are the prominent products under the Chevrolet product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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