Chevrolet SWOT Analysis, USP & Competitors

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SWOT Analysis of Chevrolet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet

Parent Company

General Motors Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Find new roads; The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car

USP

Chevrolet has a wide product range with good quality vehicles

Chevrolet STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

American automobile company which is the best in the industry

Product Portfolio

Brands

1. Chevrolet Aveo UVA 

2. Chevrolet Cruze

3. Chevrolet Optra

4. Chevrolet Spark

5. Chevrolet Tavera

6. Chevrolet Sail

Chevrolet SWOT Analysis

Strengths

1. Chevrolet has strong research and development in the automobile segment
2. Efficient human resource management as it has over 300,000 employees globally
3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc
4. Has a huge variety of models ranging from hatchbacks to SUV’s
5. Chevrolet is actively present in international racing competitions like NASCAR

6. Chevrolet caters to more than 140 countries and sells over 4 million vehicles

Weaknesses

1.Chevrolet brand was severely affected by bankruptcy of General Motors
2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2. Tapping emerging markets across the world can be an opportunity for Chevrolet
3. Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands can adversely effect Chevrolet's market share
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda Motors
2.Toyota Motor Corporation
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Mitsubishi Motors
7.Maruti Suzuki
8.Tata Motors
9. Skoda Auto
10. Ford Motor Company
11. Volkswagen


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