1. Research and development in the automobile segment 2. Efficient human resource management as it has over 300,000 employees globally 3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc 4. Has a huge variety of models ranging from hatchbacks to SUV’s 5. Chevrolet is actively present in international racing competitions like NASCAR
1.Chevrolet brand was severely affected by bankruptcy of General Motors 2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing 3.Advertising and brand presence lesser as compared to other brands
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc
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