Chevrolet SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 12828
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SWOT Analysis of Chevrolet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chevrolet

Parent Company

General Motors Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car

USP

Wide product range with good quality vehicles

STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

American automobile company which is the best in the industry

Product Portfolio

Brands

1. Chevrolet Aveo UVA                     2. Chevrolet Cruze

3. Chevrolet Optra                             4. Chevrolet Spark

5. Chevrolet Tavera

SWOT Analysis

Strengths

1. Research and development in the automobile segment
2. Efficient human resource management as it has over 300,000 employees globally
3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc
4. Has a huge variety of models ranging from hatchbacks to SUV’s
5. Chevrolet is actively present in international racing competitions like NASCAR

Weaknesses

1.Chevrolet brand was severely affected by bankruptcy of General Motors
2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing
3.Advertising and brand presence lesser as compared to other brands

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford



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