Ford EcoSport SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1460
Advertisements

SWOT Analysis of Ford EcoSport with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford EcoSport

Parent Company

Ford Motors

Category

Mini SUV

Sector

Automobiles

Tagline/ Slogan

Go Further

USP

Good Looking SUV with Advanced Features and Efficiency

STP

Segment

Mini SUV segment

Target Group

Young executives and businessmen

Positioning

Positioned as  fuel efficient SUV which is loaded with features and not very expensive

SWOT Analysis

Strengths

1. Innovative features like Microsoft SYNC built in

2. EcoBoost model delivers maximum effeciency

3. From the Ford's stable which is one of the biggest automobile brand

4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand.
5. It is cheaper when compared to conventional SUV's

Weaknesses

1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a miniSUV) 

Opportunities

1.Expanding Indian middle class with increasing disposable income

2.Acceptance of SUV(and miniSUV) in households

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Political Environment 

4. Recession

Competition

Competitors

1.Renault Duster
2.Nissan Terrano
3.Toyota Cross
5.Fiat Avventura




Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: