SWOT Analysis of Tata Bolt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Get. Set. Bolt.
Fusion of sporty design and performance
Growing urban middle class
Young working professionals in urban areas.
Dependable hatchback with high-tech features for tech savvy young people.
1. Breaks away from Tata’s traditional image with a youthful looking hatchback car. 2. Premium technologies included in a car of this price range such as Harman-Kardon sound system and touchscreen panel. 3. Multiple driving modes for India’s varied conditions. 4. Strong backing of parent company Tata Motors in India 5. TV advertising boosted the reach of the brand
1. Slightly lesser fuel efficiency than some of its competitors. 2. Despite being a Tata brand, it has unable to capture a large share of the market
1. Plans to introduce more number of variants could allow people to choose exactly what suits them. 2. Increasing tech-savviness of the urban middle class with higher disposable incomes. 3. Tata’s image of reliability and wide distribution network can be leveraged on.
1. Sharp improvement of public transportation in metro cities where the target group usually resides & rising fuel costs 2. Maximum competition in this segment due to it having the most share 3. Needs continuous innovation else will be toppled by competition
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