Tata Bolt SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 491
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SWOT Analysis of Tata Bolt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Bolt

Parent Company

Tata Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Get. Set. Bolt.

USP

Fusion of sporty design and performance

STP

Segment

Growing urban middle class

Target Group

Young working professionals in urban areas.

Positioning

Dependable hatchback with high-tech features for tech savvy young people.

SWOT Analysis

Strengths

1. Breaks away from Tata’s traditional image with a youthful looking hatchback car.
2. Premium technologies included in a car of this price range such as Harman-Kardon sound system and touchscreen panel.
3. Multiple driving modes for India’s varied conditions.
4. Strong backing of parent company Tata Motors in India
5. TV advertising boosted the reach of the brand

Weaknesses

1. Slightly lesser fuel efficiency than some of its competitors.
2. Despite being a Tata brand, it has unable to capture a large share of the market

Opportunities

1. Plans to introduce more number of variants could allow people to choose exactly what suits them.
2. Increasing tech-savviness of the urban middle class with higher disposable incomes.
3. Tata’s image of reliability and wide distribution network can be leveraged on.

Threats

1. Sharp improvement of public transportation in metro cities where the target group usually resides & rising fuel costs
2. Maximum competition in this segment due to it having the most share 
3. Needs continuous innovation else will be toppled by competition

Competition

Competitors

1. Volkswagen Polo
2. Hyundai Grand i10
3. Honda Brio
4. Hyundai i20 Elite



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