Skoda Rapid SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 524
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SWOT Analysis of Skoda Rapid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Rapid

Parent Company

Skoda Auto

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Driven by Excellence

USP

Premium build quality and handling

STP

Segment

Mid-upper luxury sedan

Target Group

Business executives in the higher income brackets

Positioning

Stylish sedan for people wanting a premium brand.

SWOT Analysis

Strengths

1. Advanced features such as rear-parking sensors and cruise control.
2. Suspension best in class in handling poor road conditions.
3. Engine quite refined with good power and pickup.
4. Fresh eplacement for the aged

5. Good brand presence through commercials on TV, print and online media

Weaknesses

1. Relatively poorer distribution network and hard-to-find, expensive spares.
2. Cannibalism from Volkswagen’s models, which are from the same parent company.

Opportunities

1. Fresh replacement for the aging, but highly successful Octavia.
2. Skoda ramping up its sales and distribution network.

3. Tie-ups with corporates and hospitality industry to boost sales of the brand

Threats

1. Competitors coming out with high-tech offerings, appealing to the target group.
2. Competitors with local plants undercutting on cost.
3. High price of fuel threatening fuel-guzzling luxury sedans.

Competition

Competitors

1. Hyundai Verna
2. Nissan Sunny
3. Honda City
4. Ford Fiesta

 



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