Honda Mobilio SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 545
Advertisements

SWOT Analysis of Honda Mobilio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Mobilio

Parent Company

Honda

Category

MUV

Sector

Automobiles

Tagline/ Slogan

The Stylish 7-Seater

USP

Stylish and premium looking 7-seater MUV

STP

Segment

Business executives with large families

Target Group

Large families looking for a good mileage car

Positioning

Sporty and stylish car for young working executives with children.

SWOT Analysis

Strengths

1. Best economy in the MUV segment with both petrol and diesel engine variants.
2. Excellent pickup, very convenient driving in traffic.
3. Gearbox has longer gear ratios, and therefore does not need much gear switching while driving.
4. Honda’s brand image associated with style and status.

5. Excellent safety features, at par with higher end sedans.

6. Honda’s strong after sales service

7. Good advertising and marketing through TVCs, print and online media

Weaknesses

1. Absence of initially promised touchscreen and wooden finish due to certain faults not rectified in time for launch.
2. Intense competition means limited market share growth

Opportunities

1. Better features, better space and better looks can ensure Mobilio grabs the most market share.
2. Shifting trend away from SUVs and towards MUVs
3. Increasing number of families with larger disposable incomes.

Threats

1. Newly discovered MUV segment leading to lots of new offerings by competitors.
2. Can lose market share if a new MUV arrives with more refined features.

3. Increasing fuel costs and improvement in public transport system.

Competition

Competitors

1. Mahindra Xylo
2. Toyota Innova
3. Maruti Ertiga




Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: