Fiat Avventura SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 700
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SWOT Analysis of Fiat Avventura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fiat Avventura

Parent Company

FIAT

Category

Mini SUV, Crossover

Sector

Automobiles

Tagline/ Slogan

Boring is Dead

USP

Contemporary, urban vehicle with the looks of an SUV

STP

Segment

Young, adventurous urban youth.

Target Group

Young working professionals who want an alternative to SUV on city roads.

Positioning

Car that has the looks of a SUV but handling of a hatchback.

SWOT Analysis

Strengths

1. Competitively priced to take on its main competitors. 
2. Extremely good warranty offered by Fiat that can be upgraded to an even longer duration for a small fee.
3. Trendy color choices reflect changing taste of consumers to maximize appeal.
4. Smooth ride quality, even on roads in bad shape

5. Good advertising and branding of the brand through TVCs, print media etc

Weaknesses

1. Limited brand presence as compared to globally popular SUVs
3. 2 decade old FIRE engine in use rather than the new T-jet engine.

4. No 4x4 wheel drive like in regular SUVs.

Opportunities

1. Fastest growing segment with tremendous scope for user acquisition. 
2. SUVs and Mini SUVs being seen as the next stylish vehicle to possess.
3. Increasing disposable income makes this segment the sweet spot, between the cheap vehicles and the expensive luxury vehicles.

Threats

1. High competition with similar offerings from other companies and very little distinguishing features.
2. Rising fuel costs for Mini SUVs, which consume slightly higher fuel

Competition

Competitors

1. Ford Ecosport
2. Toyota Etios Cross
3. Volkswagen Cross Polo



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