SWOT Analysis of Hero Impulse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Play with the Road
India’s first transroad-On road, Off Road Bike
Upper Middle-class people who want a bike that is stylish and gives a good mileage
Young and Adventurous Men from the age bracket of 25-35
Positioned as India's first on road and off road bike
1. First brand from the stable of Hero MotoCorp after the split 2. Great positioning combining the adventurous side and executive class 3. Excellent branding and advertising 4. Great technical specifications and features
1. Priced on a slightly higher side when compared to other in the segment 2. Limited target audience due to Off Road and adventurous positioning
1. Expansion in Tier 2 cities 2. More variants of the bike e.g. high performance versions
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