Hero Impulse SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2723
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SWOT Analysis of Hero Impulse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hero Impulse

Parent Company

Hero MotoCorp

Category

Motorcycles

Sector

2-Wheelers

Tagline/ Slogan

Play with the Road

USP

India’s first transroad-On road, Off Road Bike

STP

Segment

Upper Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Young and Adventurous Men from the age bracket of 25-35

Positioning

Positioned as India's first on road and off road bike

SWOT Analysis

Strengths

1.  First brand from the stable of Hero MotoCorp after the split
2.  Great positioning combining the adventurous side and executive class
3. Excellent branding and advertising
4. Great technical specifications and features

Weaknesses

1. Priced on a slightly higher side when compared to other in the segment
2. Limited target audience due to Off Road and adventurous positioning

Opportunities

1. Expansion in Tier 2 cities
2. More variants of the bike e.g. high performance versions

Threats

1. New entrants 
2. Competitors 
3. Low cost bikes

Competition

Competitors

1. Bajaj Pulsar
2.Yamaha FZ
3. Yamaha R15
4. Honda CB Twister



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