General Motors is one of the leading brands in the automobiles sector. General Motors SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of General Motors:
Quick Glance:
Above are the strengths in the SWOT Analysis of General Motors. The strengths of General Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the General Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Above we covered the opportunities in General Motors SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of General Motors are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the General Motors SWOT analysis.
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About General Motors
The table below gives the brand overview along with its target market, segmentation, positioning & USP
General Motors Overview | |
---|---|
Parent Company |
General Motors |
Category |
SUVs, Hatchbacks, Sedans |
Sector | |
Tagline/ Slogan |
People in motion |
USP |
Comprehensive range of vehicles globally |
General Motors STP | |
Segmentation |
Complete automobile segment including SUV, Hatchback, Sedans |
Target Market |
Young executives & urban households |
Positioning |
Passionate about earning customers for life |
General Motors Product Portfolio | |
Brands | 1. Chevrolet 2. Cadillac 3. GMC 4. Buick The above mentioned brands are the prominent products under the General Motors product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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