SWOT Analysis of General Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
SUVs, Hatchbacks, Sedans
People in motion
Comprehensive range of vehicles globally
Complete automobile segment including SUV, Hatchback, Sedans,
Young executives, households
Passionate about earning customers for life
Baojun Jie Fang
1. Sells vehicles in 35+ countries with many brands in its portfolio 2. Market leader globally in sales for decades, most by any car maker 3. Brand equity is strong with more than 200,000 employees 4. Global presence with close to 400 facilities
5.Strong presence in China, India alongwith US & Europe
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