General Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1147
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SWOT Analysis of General Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Motors

Parent Company

General Motors

Category

SUVs, Hatchbacks, Sedans

Sector

Automobiles

Tagline/ Slogan

People in motion

USP

Comprehensive range of vehicles globally

STP

Segment

Complete automobile segment including SUV, Hatchback, Sedans,

Target Group

Young executives, households

Positioning

Passionate about earning customers for life

Product Portfolio

Brands

Alpheon            Chevrolet

Buick                 GMC

Cadillac             Holden

HSV                    Opel

Vauxhall            Wuling

Baojun              Jie Fang

UzDaewoo

SWOT Analysis

Strengths

1. Sells vehicles in 35+ countries with many brands in its portfolio
2. Market leader globally in sales for decades, most by any car maker
3. Brand equity is strong with more than 200,000 employees
4. Global presence with close to 400 facilities

5.Strong presence in China, India alongwith US & Europe

6. Prominently performing brands – Cadillac, GMC, Chevrolet, Buick

7. Huge market share in USA, strong domestic market

8. The brand has also participated in several motorsport events

9. Strong focus on marketing through TVCs, online and sponsorship of global events

Weaknesses

1. Intense global competition means margins are less and limited market share

2. Car recalls have hurt the brand image in the past

Opportunities

1.Increasing acceptance of eco-friendly cars
2.Increasing purchasing capacity of people to afford cars
3.Changing customer need

4. Increasing demand for automobiles in developing nations

Threats

1.Fluctuating fuel prices
2.Intense competition means low market share
3.Emission regulations and govt policies

Competition

Competitors

1.Ford
2.BMW
3.Chrysler

4. Toyota

5. Honda

6. Hyundai

8. Tata Motors



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