Maruti Suzuki Ciaz SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1287
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SWOT Analysis of Maruti Suzuki Ciaz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Suzuki Ciaz

Parent Company

Maruti Udyog Limited MUL

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Power packed with the effortless

USP

Elegance and aesthetic appeal

STP

Segment

People looking to buy a high utility sedan.

Target Group

Urban mid to upper middle class who prefer style and utility.

Positioning

Reliable, jack of all trades car.

SWOT Analysis

Strengths

1. Does almost everything right from power to space to fuel efficiency.
2. Strong advertising campaign, having roped in Ranveer Singh to represent the car.
3. High Maruti Suzuki brand visibility and customer connect.
4. Large network of stores, service centers and good parts availability ensures a hassle free experience.

5. Strong presence and distribution of parent brand

Weaknesses

1. Highest price point among competitors may deter lots of customers. Intense competition means limited market share
2. Expensive for attracting new customers looking to buy their first car.

Opportunities

1. Target segment is fastest growing segment in an Indian context.
2. Maruti’s image of reliability and customer satisfaction can be leveraged on.

3. Exporting the car can also prove profitable for the brand

Threats

1. Public transportation quality picking up in big cities which contribute the most to car sales.
2. Highly competitive, saturated sedan market leads to diminishing market share.
3. Decline of large size sedans due to space crunch and rising fuel prices.

Competition

Competitors

1. Honda City
2. Hyundai Verna
3. Volkswagen Vento
4. Nissan Sunny
5. Fiat Linea
6. Ford Fiesta




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