Exide SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1513

SWOT Analysis of Exide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Exide Industries Limited


Automobile Batteries


Auto & Truck Parts

Tagline/ Slogan

India runs on Exide


Superior customer service and warranty.



Automobile owners

Target Group

Vehicle owners wanting reliable batteries with a superior service


Batteries built to be rugged and reliable with lifetime warranties.

SWOT Analysis


1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high  recall brand in India


1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands


1. Boom in automobile sales in all segments.
2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion


1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.



1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers


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