Exide SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1695
Advertisements

SWOT Analysis of Exide with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exide

Parent Company

Exide Industries Limited

Category

Automobile Batteries

Sector

Auto & Truck Parts

Tagline/ Slogan

India runs on Exide

USP

Superior customer service and warranty.

STP

Segment

Automobile owners

Target Group

Vehicle owners wanting reliable batteries with a superior service

Positioning

Batteries built to be rugged and reliable with lifetime warranties.

SWOT Analysis

Strengths

1. Only battery brand to provide lifetime warranty.
2. Free service at any Exide center.
3. Offers batteries for every kind of vehicle on Indian roads.
4. Huge dealer network even in rural areas.

5. Acquisition of smaller firms has strengthened its presence

6. Advertising and marketing on TVCs, print etc makes it a high  recall brand in India

Weaknesses

1. Intense competition means limited market share

2. The brand does not have a very strong import market as compared to global brands

Opportunities

1. Boom in automobile sales in all segments.
2. Customers want better services.

3. Price sensitive customers are increasing.

4. Expansion into new territories and global exapnsion

Threats

1. Amaron offers higher performance and is eating into market share.

2. Growing perception of Amaron as the better battery brand.

Competition

Competitors

1. Amaron
2. Okaya
3. AC Delco
4. SF Sonic
5. Local Battery Manufacturers




Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: