1. Maruti is the largest passenger car company in India, accounting for around 45% market share 2. Over 6,000 people are employed with Maruti 3. Good advertising, product portfolio, self-competing brands 4. Largest distribution network of dealers and after sales service centres 5. Strong brand value and strong presence in the second hand car market 6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7. Over 700,000 units sold in India annually including 50,000 exports
1.Inability to penetrate into the international market 2.Employee management, strikes, worker wage problems
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market and increased purchasing power
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands and cheaper brands 4. Substitute modes of public transport like buses, metro trains etc
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