Mitsubishi SWOT Analysis

Published in Automobiles category by MBA Skool Team

Mitsubishi is one of the leading brands in the automobiles sector. Mitsubishi SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mitsubishi:

Mitsubishi Strengths

  1. Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence
  2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors
  3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil
  4. Has over 30,000 employees in the company
  5. Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances
  6. Good advertising and branding of the car company
  7. Mitsubishi also manufactures commercial vehicles and trucks along with cars
  8. The company has developed electric cars, which have been received very well in the market

Above are the strengths in the SWOT Analysis of Mitsubishi. The strengths of Mitsubishi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mitsubishi Weaknesses

  1. Intense competition from automobile brands means limited market share growth for Mitsubishi cars
  2. The company was affected by the Asian crisis and alleged fuel mileage issue

These were the weaknesses in the Mitsubishi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mitsubishi Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business
  2. Tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market can be tapped
  4. Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market

Above we covered the opportunities in Mitsubishi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mitsubishi Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices can lead to decline in sale of cars
  3. Intense competition from global automobile brands can reduce Mitsubishi's business
  4. Substitute modes of public transport like buses, metro trains etc.

The threats in the SWOT Analysis of Mitsubishi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mitsubishi SWOT analysis.

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About Mitsubishi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mitsubishi Overview
Parent Company

Mitsubishi Group
Category

Sedans, Hatchbacks, SUV’s
Sector

Automobiles
Tagline/ Slogan

Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering
USP

Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position
Mitsubishi STP
Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s
Target Market

Young executives from the upper-middle income bracket
Positioning

Mitsubishi offers a car which you will love as it gives you thrill and comfort
Mitsubishi Product Portfolio
Brands

1. Mitsubishi Eclipse

2. Mitsubishi Lancer

3. Mitsubishi Pajero

4. Mitsubishi Outlander

The above mentioned brands are the prominent products under the Mitsubishi product portfolio.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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