Mitsubishi Motors SWOT Analysis, USP & Competitors

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SWOT Analysis of Mitsubishi Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Motors

Parent Company

Mitsubishi Group

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering

USP

Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position

Mitsubishi Motors STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Mitsubishi offers a car which you will love as it gives you thrill and comfort

Product Portfolio

Brands

1. Mitsubishi Eclipse         2. Mitsubishi Lancer

3. Mitsubishi Pajero          4. Mitsubishi Outlander

Mitsubishi Motors SWOT Analysis

Strengths

1. Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence
2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors
3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil
4. Has over 30,000 employees in the company
5. Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances

6. Good advertising and branding of the car company

7. Mitsubishi also manufactures commercial vehicles and trucks along with cars

8. The company has developed electric cars, which have been received very well in the market

Weaknesses

1.Intense competition from automobile brands means limited market share growth for Mitsubishi cars

2. The company was affected by the Asian crisis and alleged fuel mileage issue

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business
2. Tapping emerging markets across the world and building a global brand
3. Fast growing automobile market can be tapped

4. Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices can lead to decline in sale of cars
3. Intense competition from global automobile brands can reduce Mitsubishi's business
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda Motors

2.Toyota Motor Corporation

3.Nissan Motors

4.Chevrolet

5.Fiat

6.Tata Motors

7.Maruti Suzuki

8.Hyundai Motors

9. Skoda Auto

10. Volkswagen

12. Ford Motor Company


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