1. One of the most popular brands in the automobile industry with excellent advertising and brand presence 2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports 3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil 4. Has over 30,000 employees in the company 5. It is a global brand having a wide geographic reach with strategic alliances
1.Economic crisis due to Earthquake in Japan hurt the company financially
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc
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