Mitsubishi Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 6876
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SWOT Analysis of Mitsubishi Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Motors

Parent Company

Mitsubishi Group

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Driven to thrill; Love that car; Pursuing the Origins of Car Engineering

USP

It is a part of one of the biggest industrial groups in Japan

STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

A car which you will love as it gives you thrill and comfort

Product Portfolio

Brands

1. Mitsubishi Eclipse         2. Mitsubishi Lancer

3. Mitsubishi Pajero          4. Mitsubishi Outlander

SWOT Analysis

Strengths

1. One of the most popular brands in the automobile industry with excellent advertising and brand presence
2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports
3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil
4.  Has over 30,000 employees in the company
5. It is a global brand having a wide geographic reach with strategic alliances

Weaknesses

1.Economic crisis due to Earthquake in Japan hurt the company financially

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Chevrolet
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford



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