Avis Budget Group SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1330
Advertisements

SWOT Analysis of Avis Budget Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avis Budget Group

Parent Company

Avis Budget Group

Category

Rental & Leasing Services

Sector

Automobile rental

Tagline/ Slogan

It’s your space

USP

Leading general-use vehicle rental company

STP

Segment

Car sharing , Vehicle Rental

Target Group

Commercial, value conscious and leisure segments

Positioning

Customer Led Service Driven organization

SWOT Analysis

Strengths

1. First mover advantage in automobile leasing
2. Huge market share in different geographies
3. Diverse product portfolio

4. Strong financial performance

5. Huge revenues from the US government

6. Over 20,000+ employees in the organization

7. Many acquisitions have strengthened the position

Weaknesses

1. Majority of revenues come from the US government means vulnerability
2. Achieved low price at the expense of employees salary

Opportunities

1.Growth through acquisitions
2.Increasing defense spending worldwide
3.Increasing business globally

Threats

1. Rising prices of commodities
2. Employee retention and satisfaction
3.Contracts and future regulations by the government

Competition

Competitors

1. Hertz Global Holdings, Inc.

2. EAN Holdings
3. Europcar Groupe

4. United Rentals Inc


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Avis Budget Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: