Avis Budget Group SWOT Analysis
Avis Budget Group is one of the leading brands in the automobiles sector. Avis Budget Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Avis Budget Group:
Quick Glance:
Avis Budget Group Strengths
- First mover advantage in automobile leasing
- Huge market share in different geographies
- Diverse product portfolio
- Strong financial performance
- Huge revenues from the US government
- Over 20,000+ employees in the organization
- Many acquisitions have strengthened the position
Above are the strengths in the SWOT Analysis of Avis Budget Group. The strengths of Avis Budget Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Avis Budget Group Weaknesses
- Majority of revenues come from the US government means vulnerability
- Achieved low price at the expense of employees salary
These were the weaknesses in the Avis Budget Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Avis Budget Group Opportunities
- Growth through acquisitions
- Increasing defense spending worldwide
- Increasing business globally
Above we covered the opportunities in Avis Budget Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Avis Budget Group Threats
- Rising prices of commodities
- Employee retention and satisfaction
- Contracts and future regulations by the government
The threats in the SWOT Analysis of Avis Budget Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Avis Budget Group SWOT analysis.
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About Avis Budget Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Avis Budget Group Overview | |
|---|---|
| Parent Company |
Avis Budget Group |
| Category |
Rental & Leasing Services |
| Sector | |
| Tagline/ Slogan |
It’s your space |
| USP |
Leading general-use vehicle rental company |
| Avis Budget Group STP | |
| Segmentation |
Car sharing , Vehicle Rental |
| Target Market |
Commercial, value conscious and leisure segments |
| Positioning |
Customer Led Service Driven organization |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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