Avis Budget Group SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1001
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SWOT Analysis of Avis Budget Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avis Budget Group

Parent Company

Avis Budget Group

Category

Rental & Leasing Services

Sector

Automobile rental

Tagline/ Slogan

It’s your space

USP

Leading general-use vehicle rental company

STP

Segment

Car sharing , Vehicle Rental

Target Group

Commercial, value conscious and leisure segments

Positioning

Customer Led Service Driven organization

SWOT Analysis

Strengths

1. First mover advantage in automobile leasing
2. Huge market share in different geographies
3. Diverse product portfolio

4. Strong financial performance

5. Huge revenues from the US government

6. Over 20,000+ employees in the organization

7. Many acquisitions have strengthened the position

Weaknesses

1. Majority of revenues come from the US government means vulnerability
2. Achieved low price at the expense of employees salary

Opportunities

1.Growth through acquisitions
2.Increasing defense spending worldwide
3.Increasing business globally

Threats

1. Rising prices of commodities
2. Employee retention and satisfaction
3.Contracts and future regulations by the government

Competition

Competitors

1. Hertz Global Holdings, Inc.

2. EAN Holdings
3. Europcar Groupe

4. United Rentals Inc



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