TRW Automotive Holdings SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 400

SWOT Analysis of TRW Automotive Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TRW Automotive Holdings

Parent Company

The Blackstone Group


Automobile Parts


Auto & Truck Parts

Tagline/ Slogan

Cognitive Safety Systems


Strong focus on combining technology and safety in a quality product.



High end automobile manufacturers

Target Group

Luxury automotive manufactures who ensure top quality, expensive products in their cars


Supplier of a wide variety of top-notch safety components

SWOT Analysis


1. Brand name and recognition associated with being a Fortune 500 company
2. Supplies several big name companies like Volkswagen, Nissan, Mazda, Mercedes and BMW 
3. Monopoly in next-gen technologically advanced features like automatic driving and automobile computer units.
4. Backing from The Blackstone Group, one of the world’s largest VC organization.

5. Strong online presence with a YouTube channel and a Facebook page with regular brand campaigns.

6. Over 60,000+ employees are with the organization


1. Due to massive focus on quality and innovation, some of its business units are not profitable, hurting overall profitability. 
2. US Dollar strengthening versus many Asian countries impacts export profitability.


1. Increased demand of TRW’s innovative technologies in a technologically driven world
2. Increased demand due to high automobile production volumes in emerging economies.
3. Increasing demand for higher end automobiles.


1. Non-stable currency rates
2. Intensely competitive automobile parts industry
3. Slow adoption of technologically advanced products



1. Robert Bosch GmBH
2. Denso Corp
3. Magna International

4. Delphi Automotive Co.


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