Hyundai Mobis SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 700
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SWOT Analysis of Hyundai Mobis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Mobis

Parent Company

Hyundai

Category

Automobile Parts

Sector

Auto & Truck Parts

Tagline/ Slogan

-

USP

Branded specialist supplier of highest quality automobile parts.

STP

Segment

Automobile spares

Target Group

Medium-high end customers looking for car accessories and spare parts. Supplier to Hyundai workshops globally.

Positioning

Complete integrated automobile parts and service supplier.

SWOT Analysis

Strengths

1. Leading auto parts specialist company worldwide.
2. Strong R&D focus to cut down on the number of subcomponents for parts, leading to easier assembly, inventory control and cost reduction.
3. Hyundai having a strong presence almost globally and the brand itself is very strong. 
4. Official spares partner of Hyundai and KIA

5. Global network of stores through Hyundai.

6. Strong focus on environmental care, control of harmful substances and actively tackling climate change.

7. Over 7000+ employees are with the organization

Weaknesses

1. Almost negligible advertising and marketing outreach.
2. Intense competition means limited market share growth

Opportunities

1. New segments cropping up – MUV and Hybrid cars leading to a new segment of automobile spares.
2. New emerging markets making the automobile industry a fast-growing one leading to high spares demand.
3. Growing propensity of consumers to add refinements and upgrades to their cars.

Threats

1. High labor costs driving up overall costs.
2. High interest rates limiting capital expenditures.
3. Intense competition lowering profitability

Competition

Competitors

1. Dana Holding Corporation
2. Delhpi Automotive Systems
3. TRW Automotive Holdings Corp



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