GMC SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 481
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SWOT Analysis of GMC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GMC

Parent Company

General Motors

Category

Trucks/Utility Vehicles

Sector

Automobile

Tagline/ Slogan

We Are Professional Grade

USP

Superior quality and premium offering

STP

Segment

Automobile sector spanning trucks,utility vehicles & SUV’s

Target Group

Young Executives, Transport & logistics companies

Positioning

Company offering superior quality and innovative products

SWOT Analysis

Strengths

1.Considered as a luxury brand , GMC commands high premium 
2.Continuous innovation gives GMC an edge over other brands 
3.Strong SUV brand with the luxurious Denali series

4.The deep knowledge of General Motors of the home market gives an edge to GMC over its competitors

5. Has a wide variety of models ranging from trucks, SUV’s to utility vehicles

6.GMC is one of the largest vehicle division of GM in North America

Weaknesses

1.Decline of market share of General Motors due to car recalls and competition from Honda and Toyota

2. The bureaucratic culture of the organization is a concern

Opportunities

1. Growth potential in emerging economies mainly India and China
2.Incresing demand for Hybrid vehicles may help boost revenues

3. Tapping new clients and more brand awareness can boost the brand further

Threats

1.Stalled global economic growth might impact sales
2.Weak automobile demand in some developed markets especially in Europe 
3.Intense competition from all over the world

4. Government regulations for automobile sector across the world

Competition

Competitors

1.Ford Motor
2.Toyota
3.Honda



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