Delphi Automotive SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1061
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SWOT Analysis of Delphi Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delphi Automotive

Parent Company

Delphi Automotive Plc.

Category

Automobile

Sector

Manufacturing

Tagline/ Slogan

Innovation for the real world

USP

One of the largest automotive parts manufacturing company in the world

STP

Segment

Automotive companies of the world

Target Group

Top automotive brands

Positioning

Future ready, technologically advanced company

SWOT Analysis

Strengths

1. Have a comprehensive portfolio of electrification solutions to help meet the stringent new emission norms

2. Pioneered vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) technologies

3. Strong revenue, 120+ manufacturing sites present in more than 30 countries, 99.9998 % quality level of output

4. Delphi products were found in one of the best selling models in US, Europe and China

5. Have won multiple awards which shows its credibility

6. CSR initiatives like Fundo Unido, Purple Line wastewater recycling initiative, Sponsoring “First” high school science competitions etc.

7. Over 150,000 people are employed with the organization

Weaknesses

1. University of Massachusetts Amherst ranked Delphi as one of the largest producer of air pollution in recent years 
2.Involved in various legal proceedings and claims

Opportunities

1. Tremendous growth potential in South America as only few of sales happen here
2. Driven by technology, Delphi is on the forefront of future technology
3. Acquisition of smaller companies can strengthen its position

Threats

1.Raw materials being supplied from throughout the world, which makes it fragile if there is some disruption in supply
2.Have to face currency exchange risk, commodity price risk, interest rate risk etc.

Competition

Competitors

1. Robert Bosch
2. Magna International
3.Denso Corporation



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