Autoliv SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 762
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SWOT Analysis of Autoliv with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Autoliv

Parent Company

Autoliv

Category

Automotive Safety Parts

Sector

Auto and Truck Parts

Tagline/ Slogan

Making Driving Safer

USP

Widest range of safety products from Active to Passive safety products

STP

Segment

Automotive Safety

Target Group

Automobile Manufacturers / Vehicle owners

Positioning

One stop solution for all automotive safety requirements for manufacturers.

SWOT Analysis

Strengths

1. Sales Network and distribution system among the most efficient

2. Dedicated onsite support team for each client
3. Growth rate consistently high YOY due to strong contracts with big label automobile manufacturers
4. Unique Services Offering

5. Nearly 60,000 people are employed with the organization

6. It has services like Seatbelts, airbags, steering wheels, safety electronics, active safety products

Weaknesses

1. Intense competition means limited margins and market share
2. Changing safety norms and policies by government

Opportunities

1. Exploring New Markets
2. Growing Economy
3. Manufacturers of automobiles taking safety much more seriously than ever before

Threats

1. Increasing Costs
2. Government Regulations on permissible safety limits
3. Fluctuations in exchange rate impacting revenue from exports

Competition

Competitors

1. Delphi
2. Genuine Parts

3. BorgWarner

4. GKN

5. Lear



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