Genuine Parts Company GPC SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 519

SWOT Analysis of Genuine Parts Company GPC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Genuine Parts Company GPC

Parent Company

National Automotive Parts Association (NAPA)


Distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials


Auto & Truck Parts

Tagline/ Slogan



Decades of distribution expertise



Auto / Industrial replacement parts

Target Group

Automobile manufacturers and heavy machinery industries


Supplier of parts for a wide range of products

SWOT Analysis


1. Innovative techniques used at manufacturing & has many divisions
2. Diversified Portfolio and high quality products
3. Wide & Extensive Network
4. Effective Sales Strategy

5. Over 35,000+ people are employed with the company

6. Has a good global presence in US, Australia, Mexico, Canada


1.Intense competition means limited market share

2. Highly capital intensive sector which means margins are skewed


1. Strategy in sync with the Market demand
2.Use of latest technology for enhancing production 
3.Overcoming debt issues to improve the financial health of the company


1. Decreasing rate of profitability
2. Fluctuation of the currency

3. Increasing competitor activity can hurt the brand



1. Hyundai Mobis
2. Toyota Industries
3. Sumitomo Electric

4. Magna International


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