Genuine Parts Company GPC SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 574
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SWOT Analysis of Genuine Parts Company GPC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Genuine Parts Company GPC

Parent Company

National Automotive Parts Association (NAPA)

Category

Distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials

Sector

Auto & Truck Parts

Tagline/ Slogan

-

USP

Decades of distribution expertise

STP

Segment

Auto / Industrial replacement parts

Target Group

Automobile manufacturers and heavy machinery industries

Positioning

Supplier of parts for a wide range of products

SWOT Analysis

Strengths

1. Innovative techniques used at manufacturing & has many divisions
2. Diversified Portfolio and high quality products
3. Wide & Extensive Network
4. Effective Sales Strategy

5. Over 35,000+ people are employed with the company

6. Has a good global presence in US, Australia, Mexico, Canada

Weaknesses

1.Intense competition means limited market share

2. Highly capital intensive sector which means margins are skewed

Opportunities

1. Strategy in sync with the Market demand
2.Use of latest technology for enhancing production 
3.Overcoming debt issues to improve the financial health of the company

Threats

1. Decreasing rate of profitability
2. Fluctuation of the currency

3. Increasing competitor activity can hurt the brand

Competition

Competitors

1. Hyundai Mobis
2. Toyota Industries
3. Sumitomo Electric

4. Magna International



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