JTEKT SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 627
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SWOT Analysis of JTEKT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JTEKT

Parent Company

Toyota Group

Category

Supplier of Automobile Parts

Sector

Auto and Truck Parts

Tagline/ Slogan

Contributing to the happiness of people and the abundance of society through product manufacturing

USP

Products tailored to the different requirements of each region

STP

Segment

Auto / Industrial replacement parts

Target Group

Automobile manufacturers and heavy machinery industries

Positioning

Supplier of parts for a wide range of products for both automobiles and heavy industries

SWOT Analysis

Strengths

1. To supply products that reflect the requirements of specifi­c regions, they established a technical center in Brazil

2. Iga Test Course allows them to perform evaluations of steering systems, drive trains and bearing units using automobiles under actual driving conditions. With this facility they will create even better proposals and more competitive products
3. Implementing a program to shorten delivery times to one-third of current times by arranging production lines in a fishbone-shaped layout.
4. Higher sales of automobiles in Japan because of the eco-car subsidy

5. Close to 40,000 are employed with the company

6. Strong backing of parent company Toyota

Weaknesses

1. Smaller business units and profitability fluctuations is a concern
2. Issue bearing transactions that allegedly violated the Antimonopoly Act of Japan and the fair competition laws of other countries hurt brand image

Opportunities

1.  Growing economies can be tapped
2. For the global market, they continue to pursue business development to aim for significant advances in the fields of industrial machinery and machine tools.

3. Growing demand

Threats

1.  Increasing rates of interest
2. External business risks
3. Increasing costs of operations can reduce the margins

Competition

Competitors

1. ZF Lenksysteme
2. TRW
3. NSK

 


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