Toyota Boshoku SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 632
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SWOT Analysis of Toyota Boshoku with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Boshoku

Parent Company

Toyota Boshoku

Category

Automobile Parts / Designing

Sector

Automobile Design Parts manufacturer

Tagline/ Slogan

Design Your Passion

USP

Reliable, well-known name in design of automobiles and parts offering innovative solutions

STP

Segment

Automobile Parts / Designing

Target Group

Automobile Manufacturers / Designer

Positioning

Automobile Design Service Provider

SWOT Analysis

Strengths

1. Domestic Market is strong since 1918
2. High Growth Rate
3. Skilled Manpower with close to 35,000+ employees in the company
4. Innovative Solutions and strong R&D

5. Brand reputation and strong brand portfolio

6. The company has been recognized with several accolades and awards

Weaknesses

1. Intense competition means limited market share growth
2. Weak Presence In emerging Markets

Opportunities

1. New Product Development
2. Changing Customer Needs
3. Increasing Fuel Prices leads to need for car designs that are fuel efficient
4. Hybrid Option leads to scope for more parts and innovative designs

5.Growth through Acquisitions

Threats

1. Rising Cost of Raw Materials
2. Global Economy and increase in Labor Costs

3. Economic recession and fluctuating prices

4. Stringent emission norms

Competition

Competitors

1. Delphi 
2. Johnson Controls 
3. BorgWarner



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