Ford Endeavour SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2534
Advertisements

SWOT Analysis of Ford Endeavour with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Endeavor

Parent Company

Ford Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead

USP

A combination of comfort and power as well as safety

STP

Segment

SUV segment

Target Group

Young adventurous upper middle class

Positioning

Positioned as a spacious, comfortable car which also possesses good road presence

SWOT Analysis

Strengths

1. Spacious and comfortable interiors

2. Active safety features with improved technologies
3. Provides a reverse parking camera for convenient parking

4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive
5. Good advertising and branding & presence globally

Weaknesses

1.Tough competition in the SUV segment

2.Less preferred by middle class segment which is the fastest growing segment

Opportunities

1.Expanding Indian automobile market

2.Increasing per capita income

3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of International players in Indian market

Competition

Competitors

1.Toyota Fortuner
2.Chevrolet Captiva

3.Maruti Grand Vitara



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: