Ford Fiesta SWOT Analysis, USP & Competitors

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SWOT Analysis of Ford Fiesta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Fiesta

Parent Company

Ford Motors

Category

Sedan/Hatchback

Sector

Automobiles

Tagline/ Slogan

Feel the difference; Go Fida; it’s a pretty big deal

USP

Amalgamation of style, comfort and performance

STP

Segment

Sedan segment

Target Group

Young executives and businessmen

Positioning

Positioned as one of the most fuel efficient automatic sedan which also has stylish features

SWOT Analysis

Strengths

1.Innovative features like voice control operation with Microsoft SYNC

2.Available in both petrol and diesel model
3. High fuel efficiency, one of the best in the class

4. Possesses cruise control and high level safety standards
5. Good advertising and marketing ensuring good visibility
6. It is already a legacy brand
7. The new Ford Fiesta is doing really well in UK and Europe. 

Weaknesses

1.The sedan segment is extremely competitive and hence limited scope for market expansion
2. Slightly high-priced as compared for the competing segment

Opportunities

1.Expanding Asian automobile market

2.Increasing per capita income

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of other International players in Indian market

Competition

Competitors

1.Volkswagen Jetta
2.Honda CIty
3.Hyundai Accent
4. Hyundai Verna
5. Fiat Linea


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