SWOT Analysis of Ford Fiesta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Feel the difference; Go Fida; it’s a pretty big deal
Amalgamation of style, comfort and performance
Young executives and businessmen
Positioned as one of the most fuel efficient automatic sedan which also has stylish features
1.Innovative features like voice control operation with Microsoft SYNC
2.Available in both petrol and diesel model 3. High fuel efficiency, one of the best in the class
4. Possesses cruise control and high level safety standards 5. Good advertising and marketing ensuring good visibility 6. It is already a legacy brand 7. The new Ford Fiesta is doing really well in UK and Europe.
1.The sedan segment is extremely competitive and hence limited scope for market expansion 2. Slightly high-priced as compared for the competing segment
1.Expanding Asian automobile market
2.Increasing per capita income
1.Increasing fuel costs
2.Competition from other big automobile giants
3.Entry of other International players in Indian market
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