Ford Figo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3089
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SWOT Analysis of Ford Figo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Figo

Parent Company

Ford Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Feel the difference; Go Further

USP

Small and compact car with a stylish touch available at affordable price

STP

Segment

Hatchback segment

Target Group

Young car users and small families

Positioning

Positioned as a stylish and compact car for small families

SWOT Analysis

Strengths

1.A compact and small car easier to drive inside cities

2.Kinetic aerodynamic design which makes it attractive
3. Relatively low price tag and high quality

4. Available in multiple variants according to customer needs
5. Excellent brand visibility and a popular car in the segment

Weaknesses

1.Ford Figo is sold only in a few countries
2. Hatchback segment is extremely competitive hence limited market share

Opportunities

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price

Threats

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Competition

Competitors

1.Volkswagen polo

2.Chevrolet Beat

3. Maruti Swift

4. Hyundai Santro

5. Hyundai i10

6. Maruti Alto

7. Maruti Ritz



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