Ford Ikon SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1643
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SWOT Analysis of Ford Ikon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Ikon

Parent Company

Ford Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The Josh Machine

USP

Small and compact car with a stylish touch available at affordable price

STP

Segment

Hatchback segment

Target Group

Young business executives

Positioning

Positioned as a car designed for customers by improved fuel efficiency and good in city driving experience

SWOT Analysis

Strengths

1.Superior fuel efficiency

2.Good brand presence in Indian market

3. Improved car pickup, convenient for in city drive

4. Good handling and safety features matching the standards

Weaknesses

1.Ford Ikon sold in only a few countries
2. Tough competition in the sedan segment from other brands

Opportunities

1.Expanding automobile market

2.Increasing per capita income

3.Well suited for in city drives. Hence, can attract more customers

Threats

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Competition

Competitors

1. TATA Indigo

2. Toyota Etios

3. Maruti Swift Desire



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