Ford Fusion SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2600
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SWOT Analysis of Ford Fusion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Fusion

Parent Company

Ford Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Create a reaction; The no nonsense car

USP

A hatchback with spacious and comfortable interiors with a touch of elegance

STP

Segment

Hatchback segment

Target Group

Young business executives

Positioning

Positioned as a spacious and comfortable car

SWOT Analysis

Strengths

1.Smooth handling and safe drive

2.Spacious, comfortable and elegant interiors

3. Good visibility for the driver due to high driving position

4. Owned by a renowned parent  company which gives international presence
5. Excellent advertising and brand visibility

Weaknesses

1. Priced slightly on the higher side compared to a few competitors

2. Limited scope for dominance in sedan segment

Opportunities

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price

Threats

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Competition

Competitors

1. Hyundai i10

2. Maruti Alto

3. Maruti Ritz
4. Nissan Micra



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