Ford Motor Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Ford Motor Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Motor Company

Parent Company

Ford Motor Company

Category

SUVs, Hatchbacks, Sedans,

Sector

Automobiles

Tagline/ Slogan

Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough

USP

Ford has an international brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

Ford STP

Segment

Complete automobile segment including SUVs, Hatchbacks, Sedans

Target Group

Young executives, businessmen, small families

Positioning

Ford is positioned as an automobile company which provides quality cars globally

Product Portfolio

Brands

1.Ford Ikon                                       2. Ford Fusion

3. Ford Figo                                       3. Ford Fiesta

5. Ford Endeavour

Ford SWOT Analysis

Strengths

1. Ford is one of the early market entrants and oldest car manufacturer

2. Ford offers a wide range of cars to different set of customers

3. It provides exclusive product features taking into consideration the targeted segments

4. Invested efforts to go green in order to help the environment
5. Ford has over 190,000 employees globally
6. Present across continents and has excellent visibility & marketing
7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events

8. Apart from cars, its also manufactures buses, trucks, tractors etc

9. Excellent advertising and branding of Ford cars through TVCs, print ads, online ads, billboards etc

Weaknesses

1. Many options for customers means high brand switching

2. Intense competition means limited market share growth for Ford

Opportunities

1. Expanding automobile sector can be tapped across the wold by Ford

2. Improving business scenario due to expansion of consumer base

3. Capitalizing on the models exclusively designed for different markets e.g. Ford Ikon for India

Threats

1.Competition from major international players can reduce Ford's market share

2. Increasing usage of public transport and increased fuel costs
3. Production problems in local plants due to labor and similar issues

4. Being a global brand, it is affected by recession and global economic crisis

Competition

Competitors

1.Honda Motors

2.Toyota Motor Corporation

3.Nissan Motors

4.Chevrolet

5.Fiat

6.Mitsubishi Motors

7.Maruti Suzuki

8.Tata Motors

9. Skoda Auto

10. Volkswagen

12. Hyundai Motors


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