Ford Motor Company SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 24670
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SWOT Analysis of Ford Motor Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Motor Company

Parent Company

Ford Motor Company

Category

SUVs, Hatchbacks, Sedans,

Sector

Automobiles

Tagline/ Slogan

Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough

USP

International brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

STP

Segment

Complete automobile segment including SUVs, Hatchbacks, Sedans

Target Group

Young executives, businessmen, small families

Positioning

Positioned as an automobile company which provides quality cars globally

Product Portfolio

Brands

1.Ford Ikon                                       2. Ford Fusion

3. Ford Figo                                       3. Ford Fiesta

5. Ford Endeavour

SWOT Analysis

Strengths

1. One of the early market entrants and oldest car manufacturer

2. Offers a wide range of cars to different set of customers

3. Provides exclusive product features taking into consideration the targeted segments

4. Invested efforts to go green in order to help the environment
5. Has over 160,000 employees globally
6. Present across continents and has excellent visibility & marketing
7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events

Weaknesses

1.Adversely affected by the global recession & Euro crisis

2.Hasnt completely tapped emerging economies as compared to some other automobile giants

Opportunities

1. Expanding automobile sector

2. Improving business scenario due to expansion of consumer base

3.Capitalizing on the models exclusively designed for different markets e.g. ford Ikon for India

Threats

1.Competition from major international players

2. Increasing usage of public transport and increased fuel costs
3. Production problems in local plants due to labor and similar issues

Competition

Competitors

1.Toyota
2.Honda

3. Hyundai Motors
4. Tata Motors
5. Maruti
6. Chevrolet



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