Volvo C70 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1456
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SWOT Analysis of Volvo C70 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo C70

Parent Company

AB Volvo

Category

Sedan/ convertible

Sector

Automobiles

Tagline/ Slogan

Almost completely safe

USP

A convertible car which provides top class safety features as well as style presence on the road

STP

Segment

Sedan convertible Segment

Target Group

High ended young business executives preferring luxurious cars

Positioning

Positioned as a mid-sized luxurious convertible car

SWOT Analysis

Strengths

1.Efficient safety standards like side airbags

2. Elegant interiors with an ease of access to all the controls
3. A hard top convertible which makes it stylish along with stylish exteriors
4. Smooth drive which provides cruise like driving experience
5. Excellent branding and advertising

Weaknesses

1. Unable to attract middle income segment due to high price

2.Stiff competition from prominent brands in the same segment

Opportunities

1.Expanding Automobile market

2. Increased network of distribution

3.The increasing per capita income and purchasing power

Threats

1.Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Competition

Competitors

1. Audi A6
2.BMW 5 series



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