Volvo S80 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1084
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SWOT Analysis of Volvo S80 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo S80

Parent Company

AB Volvo

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

You can set your life fate

USP

A sedan which can be an ideal car for highways due to features like adaptive cruise control

STP

Segment

Sedan Segment

Target Group

Young executives and businessmen

Positioning

Positioned as a safe and comfortable car designed as an ideal car on highways

SWOT Analysis

Strengths

1.Spacious and comfortable interiors

2. Adaptive cruise control system which results in smooth drive on highways
3. World class and innovative safety features
4. Ability to suppress outside environment noise

Weaknesses

1. Extremely competitive scenario means limited scope to grow market share
2. Unable to attract middle income segment due to high price

Opportunities

1. Expanding Automobile market

2. Increased network of distribution

3. The increasing per capita income and purchasing power

Threats

1. Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Competition

Competitors

1. Audi A4
2.BMW 3 series

3. Volkswagen Passat



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