Volvo XC90 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1913
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SWOT Analysis of Volvo XC90 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo XC90

Parent Company

AB Volvo

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Life is better lived together

USP

A classic styled SUV with world class safety features and high comfort levels

STP

Segment

SUVSegment

Target Group

Businessmen and urban families

Positioning

Positioned as a stylish SUV with high performance

SWOT Analysis

Strengths

1.Efficient safety standards, best in the class

2. Classis style and looks
3. Spacious and comfortable seven seat arrangement
4. Powerful performer along with its muscular design
5. Good branding and advertising

Weaknesses

1.Presence of other popular brands means stagnant market share

2.Relatively limited brand presence as compared to other SUVs

Opportunities

1. Expanding Automobile market

2. Increased network of distribution

3. The increasing per capita income and purchasing power

Threats

1. Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Competition

Competitors

1. Land Rover Range Rover
2.BMW X3

3. Audi Q5

4. Mitsubishi Montero


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