Volkswagen Phaeton SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1535
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SWOT Analysis of Volkswagen Phaeton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Phaeton

Parent Company

Volkswagen

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Handmade perfection

USP

An Elegant and extremely lavish car

STP

Segment

High ended premium car users

Target Group

Young executives and businessmen

Positioning

Positioned as an extremely luxurious premium car crafted with expertise

SWOT Analysis

Strengths

1. Cruise control enabled which provides great driving experience on highways

2. Extremely lavish and luxurious car with an element of unparalleled style
3. Latest innovative features which provide overall great experience
4. World class interiors and safety features
5. Good branding and enhanced visibility through advertising

Weaknesses

1.Faces intense competition with car manufacturers targeting elite customer segments hence limited market share

2. Limited presence in emerging economies

Opportunities

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Threats

1. Increasing fuel costs and government restrains

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers targeting elite customers

Competition

Competitors

1. Audi A8
2. BMW M series

3. Mercedes Benz S class



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