SWOT Analysis of Volkswagen Phaeton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
An Elegant and extremely lavish car
High ended premium car users
Young executives and businessmen
Positioned as an extremely luxurious premium car crafted with expertise
1. Cruise control enabled which provides great driving experience on highways
2. Extremely lavish and luxurious car with an element of unparalleled style 3. Latest innovative features which provide overall great experience 4. World class interiors and safety features 5. Good branding and enhanced visibility through advertising
1.Faces intense competition with car manufacturers targeting elite customer segments hence limited market share
2. Limited presence in emerging economies
1. Expanding automobile market
2. Acquiring partnerships with automobile business entities
3. Providing features to attract specific country markets
1. Increasing fuel costs and government restrains
2. Impending recession which can adversely affect automobile industry 3. Intense competition from giant automobile manufacturers targeting elite customers
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