Volkswagen Touareg SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1944
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SWOT Analysis of Volkswagen Touareg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Touareg

Parent Company

Volkswagen

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Fall in luxury

USP

Powerful, Sturdy and muscular looks

STP

Segment

SUV segment for adventure lovers

Target Group

Youth from upper middle and upper class

Positioning

Positioned as an off roader, powerful and sturdy car for adventure purposes

SWOT Analysis

Strengths

1. Sporty and innovative features which provides it capability for off road drives

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. A powerful performer with comfort
5. Strong presence in motorsports and has also won SUV segment awards
6. Constant facelifts and innovations have enhanced its image

Weaknesses

1. Vehicle recalls affected brand presence

2. Relatively lesser presence compared to same segment cars

Opportunities

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network

Threats

1. Increasing fuel and other costs

2. International car manufacturers providing intense competition

3. Continuous emerging innovations in automobile industry

Competition

Competitors

1. Land rover range rover
2. BMW X5

3. Audi Q7



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