Volkswagen Jetta SWOT Analysis, USP & Competitors

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SWOT Analysis of Volkswagen Jetta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Jetta

Parent Company

Volkswagen

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Not nearly as expensive as it looks

USP

A stylish car with powerful performance

STP

Segment

Car users looking for style and performance

Target Group

Young executives and businessmen

Positioning

Positioned as a car with great performance blended with style

SWOT Analysis

Strengths

1. Extremely well crafted exteriors providing it a sporty look

2. Available in diesel engine which provides improved mileage at a lower cost
3. A relatively powerful performer equipped with standard safety features
4. Owned by a highly renowned and reputed car manufacturer
5. Good branding and advertising
6. Over 10 million Jetta’s sold globally
7. Active participation in motorsport events

Weaknesses

1. Slightly expensive and Higher maintenance cost compared to same segment cars

2. Unable to attract the expanding middle income class in emerging economies

Opportunities

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Threats

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Competition

Competitors

1. Honda Civic
2. Maruti Kizashi

3. Chevrolet Cruze


The table above concludes the Volkswagen Jetta SWOT analysis along with its marketing strategy and brand parameters.

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