Volkswagen Beetle SWOT Analysis, USP & Competitors

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SWOT Analysis of Volkswagen Beetle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Beetle

Parent Company

Volkswagen

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Curves are back

USP

A stylish and “cute” car

STP

Segment

High ended car users

Target Group

Youth and women car drivers

Positioning

Positioned as a stylish and cute car preferred by girls

SWOT Analysis

Strengths

1. Stylish looks due to well-crafted exteriors

2. Preferred by elite car customers
3. High international brand presence and recall
4. Owned by a highly renowned and reputed car manufacturer
5. One of the most popular and top-of-the-mind small car brands
6. With over 21 million manufactured, Beetle is one of the most manufactured single-design car

Weaknesses

1. High priced for a small hatchback car as compared to competition

2. Lacks penetration in emerging economies

Opportunities

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Threats

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Competition

Competitors

1. Toyota Prius


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