Volkswagen Passat SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1878
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SWOT Analysis of Volkswagen Passat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Passat

Parent Company

Volkswagen

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Full of itself; You cant choose your drivers

USP

A stylish car with powerful performance and comfort

STP

Segment

High ended car users

Target Group

Young executives and businessmen

Positioning

Positioned as a lavish and luxurious car with comfortable drive

SWOT Analysis

Strengths

1. Stylish and luxurious exteriors

2. Elegant, spacious and comfortable interiors
3. Powerful and smooth drive
4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall
5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat
6. Constant innovation of Passat over the years has improved its brand presence

Weaknesses

1. Unable to attract middle income segment due to expensive brand perception

2. High price limits penetration in emerging economies

Opportunities

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Threats

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Competition

Competitors

1. Volvo S80
2. BMW 5 series

3. Audi A6



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