Volkswagen Polo SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3174
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SWOT Analysis of Volkswagen Polo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Polo

Parent Company

Volkswagen

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Small but tough

USP

Innovative technological features along with comfort

STP

Segment

Hatchback car young users

Target Group

Upper middle income car users and small families

Positioning

Positioned as small but tough car for upper middle income segment

SWOT Analysis

Strengths

1. Preferred by the expanding middle income segment

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. High brand presence and recall due to excellent advertising
5. Constant R&D and product innovation has made Polo an excellent brand
6. Association with a brand like IPL for special edition cars.

Weaknesses

1. Emerging economies haven’t been tapped properly

3. Unable to dominate due to intense competition in the hatchback segment

Opportunities

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network

Threats

1. Increasing fuel and other costs

2. Intense competition in the hatchback segment
3. Continuous emerging innovations in automobile industry

Competition

Competitors

1. Maruti Ritz
2. Hyundai Getz

3. Honda Jazz



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