Volkswagen Vento SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2071
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SWOT Analysis of Volkswagen Vento with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Vento

Parent Company

Volkswagen

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Crafted with so much passion, It’s hard to let go

USP

Spacious, comfortable and innovative features

STP

Segment

Sedan car users specially for India

Target Group

Young executives and businessmen

Positioning

Positioned as a car possessing best in the class innovative features

SWOT Analysis

Strengths

1. Vento was specially designed and manufactured for the Indian market
2. Owned by one of the oldest car manufacturers, hence increased reach among masses
3. World class and innovative safety features
4. High brand presence and recall
5. Highly appreciated for its built quality and performance
6. Association with a brand like IPL for special edition cars.

Weaknesses

1. Stiff competition in the sedan segment
2. Limited market share as a lot of other brands are present in the segment

Opportunities

1. The expanding automobile sector

2. Leveraging the international brand presence to reach to masses

3. Increasing dealership and servicing network

Threats

1. Increasing fuel and other costs

2. Intense competition in the sedan segment
3. Continuous emerging innovations in automobile industry

Competition

Competitors

1. Hyundai Verna
2. Honda City

3. Maruti SX4



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