Porsche 911 SWOT Analysis, USP & Competitors

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SWOT Analysis of Porsche 911 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche 911

Parent Company

Porsche

Category

Sports car coupe & convertible

Sector

Automobiles

Tagline/ Slogan

Forever the sports car

USP

Powerful, sporty, luxurious

STP

Segment

Luxurious High end car segment

Target Group

Businessmen and extremely prosperous young executives

Positioning

Positioned as an extremely luxurious car blended with power

SWOT Analysis

Strengths

1. High brand presence and recall

2. Extremely good performer with a touch of sporty style
3. Available in a wide range of variants suiting customers’ preferences
4. Owned by a trusted and reputed car manufacturer
5. Winner of major race events globally
6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo"
7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer

Weaknesses

1.Extremely high price, High maintenance and running cost, hence limited demand
2.Not suited for rough terrains like those in some emerging economies

Opportunities

1. Capitalize on exclusivity as a luxury brand

2. Implement more luxury and innovative features

3. Expand the market by increasing distribution and servicing network

Threats

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants

Competition

Competitors

1. Jaguar XK
2. Mercedes Benz SL Class



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