Porsche Cayman SWOT Analysis, USP & Competitors

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SWOT Analysis of Porsche Cayman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche Cayman

Parent Company

Porsche

Category

Sports car coupe

Sector

Automobiles

Tagline/ Slogan

True to yourself

USP

Compact and stylish sports car

STP

Segment

Luxurious High end Sedan car segment

Target Group

Businessmen and extremely prosperous young executives

Positioning

Positioned as a compact sports car

SWOT Analysis

Strengths

1.Mechanically well-built and a performer

2. A value for money sports car not as costly as Porsche 911
3. Rich looking and comfortable interiors

4. Nice grip on the road providing smooth drive
5. Has won global awards for performance, style, best sports car etc
6. Has a top speed on 171mph along with 0-60 in 5 seconds
7. Has won several racing championships globally

Weaknesses

1. Hasn’t been able to penetrate growing markets here there is huge potential
2. Market is full of luxury car brands making it extremely competitive

Opportunities

1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe

Threats

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class

Competition

Competitors

1. BMW Z4

2. Jaguar XF


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