Porsche Cayenne SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2887
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SWOT Analysis of Porsche Cayenne with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche Cayenne

Parent Company

Porsche

Category

SUV

Sector

Automobiles

Tagline/ Slogan

More Porsche than ever; Chosen by industry; Utility redefined

USP

A comfortable and spacious blended with Porsche elegance

STP

Segment

Luxurious High end car segment

Target Group

Businessmen and extremely prosperous families

Positioning

Positioned a stylish and spacious SUV

SWOT Analysis

Strengths

1. Spacious backseats and headroom as well as trunk

2. Cruze control which provides smoother driving experience
3. Rich looking and comfortable interiors

4. High driving position which provides good visibility to the driver
5. Powerful engine with 500 hp @ 6,000 rpm with tops speed on 170mph
6. Classy advertising and brand visibility

Weaknesses

1.Has been able to completely capture huge potential in emerging markets like India, China etc
2. Strong competition in premium SUV markets means limited market share

Opportunities

1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe

Threats

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class

Competition

Competitors

1. Mercedes Benz GL class

2. Toyota Land Cruiser Prado

3. Land Rover discovery 4



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