Porsche Automobile Holding SE SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 9884
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SWOT Analysis of Porsche Automobile Holding SE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche Automobile Holding SE

Parent Company

Porsche Automobile Holding SE

Category

Sports Car, SUV

Sector

Automobiles

Tagline/ Slogan

There is no substitute

USP

Extremely luxurious car, High reputation in the market

STP

Segment

High ended car users

Target Group

Businessmen and prosperous families

Positioning

Positioned as a car manufacturer for elite and extremely prosperous customers

Product Portfolio

Brands

1. Porsche Boxster                       2. Porsche Cayman
3. Porsche Cayenne                      4. Porsche 911

SWOT Analysis

Strengths

1.High brand presence and reputation across globe

2. Preferred by ultra-rich elite customers as every single model is high priced
3. Few car models but wide range of variants. Hence, gets an advantage of brand extension
4. A trusted brand for providing supreme style with sporty features
5. One of the most recognized top-of-the-mind and popular luxury car brands
6. Has over 12,000 employees globally
7. Is a popular brand in the racing as well as the gaming industry

Weaknesses

1. Lacking presence in middle income segment which is expanding at a phenomenal rate

2.Very high maintenance and running cost in an extremely competitive luxury car market

Opportunities

1. Capitalize on exclusivity and increase sales

2. Future generation and concept cars

3.Increasing manufacturing facilities and distribution as well as servicing network

Threats

1.Government policies in some countries

2. Impending recession which may decrease purchasing power
3.Intense competition from automobile giants

Competition

Competitors

1. BMW
2. Audi

3. Mercedes Benz
4. Ferrari
5. Jaguar



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