2. Preferred by ultra-rich elite customers as every single model is high priced 3. Few car models but wide range of variants. Hence, gets an advantage of brand extension 4. A trusted brand for providing supreme style with sporty features 5. One of the most recognized top-of-the-mind and popular luxury car brands 6. Has over 12,000 employees globally 7. Is a popular brand in the racing as well as the gaming industry
1. Lacking presence in middle income segment which is expanding at a phenomenal rate
2.Very high maintenance and running cost in an extremely competitive luxury car market
1. Capitalize on exclusivity and increase sales
2. Future generation and concept cars
3.Increasing manufacturing facilities and distribution as well as servicing network
1.Government policies in some countries
2. Impending recession which may decrease purchasing power 3.Intense competition from automobile giants
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