MRF SWOT Analysis

Published in Automobiles category by MBA Skool Team

MRF is one of the leading brands in the automobiles sector. MRF SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MRF:

MRF Strengths

  1. Company has remained in no.1 position in tyre industry and was the first to reach annual turnover ofRs.5000Crore in India
  2. Theyhave 6 manufacturing facilities in India (all in south) in proximity of rubber belt of India, with sales network divided in 4 zones; east(14), west (23), south(33) and north(27 dealers)- very strong and developed distribution network.
  3. Good export market with company exporting tyres and conveyor belts to 65 countries
  4. Complete product portfolio with tyres for all types of vehicles-heavy duty vehicles, SUVs, small & luxury cars, two & three wheelers, conveyor belts, paints & coats and pretreads.
  5. It enjoys strong brand equity and loyalty of customers.
  6. Company is willing to take innovative measures to suit different terrains of India.
  7. Strong financial position
  8. Diversified into Funskool, MRF Pace Foundation, MRF Racing
  9. Advertising as India eco-friendly car tyre making company.

Above are the strengths in the SWOT Analysis of MRF. The strengths of MRF looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MRF Weaknesses

  1. Volatility in industrial relations. Ex: the labour unrest
  2. Intense competition due to presence of other global brands

These were the weaknesses in the MRF SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MRF Opportunities

  1. Emerging markets and growth of automobile industry
  2. More tie-ups with Automobile companies as it’s mainly into B2B market.
  3. Horizontal and concentric Diversification.

Above we covered the opportunities in MRF SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MRF Threats

  1. Price wars
  2. Stiff competition from national and international brands
  3. Cheaper technologies
  4. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.
  5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
  6. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

The threats in the SWOT Analysis of MRF are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MRF SWOT analysis.

Continue reading more about the brand/company.

About MRF

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MRF Overview
Parent Company

MRF (Madras Rubber Factory)

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Tyres with muscle; Choice of Champions; India’s No.1 Tyre Manufacturer

USP

Product superiority, innovation an strength

MRF STP
Segmentation

Automobile industry, manufacturing industry,

Target Market

Heavy duty trucks/buses, small cars, luxury cars, SUVs and conveyor belts for manufacturing facilities.

Positioning

India’s no.1 tyre making company with comprehensive tyre portfolio


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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