Goodyear SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5834
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SWOT Analysis of Goodyear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goodyear

Parent Company

Goodyear

Category

Tyre and Rubber Industry

Sector

Automobiles

Tagline/ Slogan

On the Wings of Goodyear; We discover, you explore; More driven; Get There

USP

An international brand of high repute with competitive edge fueled by innovation and superior product quality.

STP

Segment

Automobile industries

Target Group

Racing cars, heavy duty vehicles, passenger cars, bikes, industrial equipment-like forklifts, bulldozers, cranes etc.

Positioning

Excellent product quality maintained over decades with continual improvement.

SWOT Analysis

Strengths

1. With the turnover of over $22 billion they are one of the world’s leading tyre makers with no.1 position in North America & Latin America and second position in Europe.
2. It has a Global Footprint with operations at 54 sites spread over 22 countries.
3. Innovation centers at Ohio and Luxemberg provide them with competitive edge in technology.
4. Excellent management team with over 70,000 employees globally

5. Company has established strong brand identity and customer loyalty.

6. Most successful tire supplier in Formula 1.

Weaknesses

1. Penetration level in Asian emerging economies is less
2. Intense competition in the tyre industry makes market share constant
3. Studies reveal it company produces high amount of airpollution

Opportunities

1. Emerging markets needs to be capitalized on.
2. Tie-ups with Automobile manufacturing giants may go a long way.
3.Innovative and catchy advertising campaigns

Threats

1. Volatility in raw material prices.
2. Low priced substitutes
3. Stiff competition both from national and international companies.

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

6. Fluctuations in exchange rates

Competition

Competitors

1. Yokohama Tyres
2.Sumitomo
3.Cooper Tires

4. Michelin

5. Bridgestone

6. Pirelli

7. Continental



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