Skoda Fabia SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1045
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SWOT Analysis of Skoda Fabia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Fabia

Parent Company

Skoda Auto

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Because you’re special; Made of meaner stuff; Now that’s Fab

USP

Comfortable, elegant, stylish

STP

Segment

Hatchback

Target Group

Nuclear families and young professionals

Positioning

Positioned as a super hatchback which provides ultimate comfort blended with style

SWOT Analysis

Strengths

1.Available in a wide range of variants, both petrol and diesel

2. Spacious interiors and passenger space
3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS and much more
4. Elegant design blended with style
5. Good advertising and branding enhances visibility
6. Fitted with a central locking system that automatically locks itself if the keys are not in the ignition

Weaknesses

1.Skoda has not been able to capture international markets as much as some of the other major automobile players
2. Small segment hatchback cars has intense competition to have majority market share

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers

Threats

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Saturating market of hatchbacks

Competition

Competitors

1.Maruti Swift
2.Fiat Palio

3. Nissan Micra



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