SWOT Analysis of Skoda Fabia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sedan, hatchback, SUV
Because you’re special; Made of meaner stuff; Now that’s Fab
Comfortable, elegant, stylish
Nuclear families and young professionals
Positioned as a super hatchback which provides ultimate comfort blended with style
1.Available in a wide range of variants, both petrol and diesel
2. Spacious interiors and passenger space 3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS and much more 4. Elegant design blended with style 5. Good advertising and branding enhances visibility 6. Fitted with a central locking system that automatically locks itself if the keys are not in the ignition
1.Skoda has not been able to capture international markets as much as some of the other major automobile players 2. Small segment hatchback cars has intense competition to have majority market share
1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
2. Augmenting automobile market
3.Attracting more middle income class customers
1.Rapid technological innovations implemented in upcoming cars
2. Intense competition from national car manufacturers 3.Saturating market of hatchbacks
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