SWOT Analysis of Skoda Laura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sedan, hatchback, SUV
Comfortable, elegant, stylish
Young Professionals and business executives
Positioned as a sedan possessing one of the best engine in its class
1. Smooth and refined engine
2. Excellent handling due to precise steering and front wheel drive 3. Spacious legroom; both front and rear seats 4. Elegant design blended with style 5. Good branding and advertising through various media channels
1.Skoda has not been penetrate into emerging economies as some of the other competitors 2. Despite being an excellent product, hasn’t been able to capture market as per its potential
1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
2. Augmenting automobile market
3.Attracting more middle income class customers
1.Rapid technological innovations implemented in upcoming cars
2. Intense competition from national car manufacturers 3.New hybrid fuel future and concept cars
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