Skoda Laura SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 894
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SWOT Analysis of Skoda Laura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Laura

Parent Company

Skoda Auto

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Beauty Beckons

USP

Comfortable, elegant, stylish

STP

Segment

Sedan

Target Group

Young Professionals and business executives

Positioning

Positioned as a sedan possessing one of the best engine in its class

SWOT Analysis

Strengths

1. Smooth and refined engine

2. Excellent handling due to precise steering and front wheel drive
3. Spacious legroom; both front and rear seats
4. Elegant design blended with style
5. Good branding and advertising through various media channels

Weaknesses

1.Skoda has not been penetrate into emerging economies as some of the other competitors
2. Despite being an excellent product, hasn’t been able to capture market as per its potential

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers

Threats

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.New hybrid fuel future and concept cars

Competition

Competitors

1.Honda City
2.Volkswagen Jetta

3. Hyundai Verna



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