Skoda Octavia SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1504
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SWOT Analysis of Skoda Octavia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Octavia

Parent Company

Skoda Auto

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Engineered with passion. Built with love

USP

Spacious, Comfortable, smooth driving experience

STP

Segment

Sedan

Target Group

Young business executives

Positioning

Positioned as a spacious and comfortable car blended with style

SWOT Analysis

Strengths

1.Smooth and refined engine supported with good suspension

2. Spacious interiors and passenger legroom and headroom
3. Owned by a brand appealing to the target segment
4. A brand name with a high recall among target segment
5. Assembly plants are present in countries like Czech Republic, Russia, India, China etc.
6. It has been awarded and recognized as one of the finest cars in its segment

Weaknesses

1. Skoda has not been penetrating into emerging economies as some of the other competitors
2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers through intensive distribution channels

Threats

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Emerging Future and concepts cars

Competition

Competitors

1.Honda City
2.Hyundai Verna

3. Toyota Corolla



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