SWOT Analysis of Skoda Octavia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sedan, hatchback, SUV
Engineered with passion. Built with love
Spacious, Comfortable, smooth driving experience
Young business executives
Positioned as a spacious and comfortable car blended with style
1.Smooth and refined engine supported with good suspension
2. Spacious interiors and passenger legroom and headroom 3. Owned by a brand appealing to the target segment 4. A brand name with a high recall among target segment 5. Assembly plants are present in countries like Czech Republic, Russia, India, China etc. 6. It has been awarded and recognized as one of the finest cars in its segment
1. Skoda has not been penetrating into emerging economies as some of the other competitors 2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential
1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
2. Augmenting automobile market
3.Attracting more middle income class customers through intensive distribution channels
1.Rapid technological innovations implemented in upcoming cars
2. Intense competition from national car manufacturers 3.Emerging Future and concepts cars
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