Skoda Yeti SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1271
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SWOT Analysis of Skoda Yeti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Yeti

Parent Company

Skoda Auto

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

The right of way

USP

Tough, Off-roader characteristics and features, comfortable

STP

Segment

SUV

Target Group

Families and off roader drivers

Positioning

Positioned as a tough car built for rough terrains but at the same time comfortable for a drive

SWOT Analysis

Strengths

1. Great driver visibility due to high driving position

2. Well suited for off roads due to great handling capabilities
3. Handy and convenient features to use
4. Easy to drive in traffic and in city due to increased driver visibility
5. Also known as Skoda Sandi in some markets
6. Škoda Yeti has been awarded a 5-star safety rating by the Euro NCAP

Weaknesses

1. Skoda has not been penetrating into emerging economies as some of the other competitors
2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential

Opportunities

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers

Threats

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Intense competition in theSUV market

Competition

Competitors

1.Hyundai Tucson
2.Maruti Grand Vitara

3. TATA Aria



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